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China’s Coffee Consumption Is Changing
Posted May 31, 2024 in News
1.4 billion people live in China and, while tea has long been the drink of choice, coffee consumption is changing. “Large swathes of the Chinese consumer are moving quite quickly to coffee,” explains Carl Sara, China Managing Director, “they’re after an interesting and novel drink.” Carl, who has been Managing Director of Sucafina China’s operations since 2021, shares his insights into this coffee boom.