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Sourcing & Calibrating in Brazil
Posted Sep 12, 2022 in From the Field
Our global team works together to bring you the best Brazilian coffees each year, and this year is no exception. Danner Friedman (North America), Carl Sara (Asia Pacific) and Maria Barquin (Europe & Middle East) recently visited the Brazil team, including Specialty Managing Trader, Hugo Portes, in our Varginha offices in Brazil to cup together, discuss our sourcing strategy and book fresh crop coffees for the 2022/2023 year. We caught up with all four of them to learn more about our sourcing strategy in Brazil and how we do such a good job at staying calibrated across vast distances.