Jad joined Sucafina Specialty after graduating from Paris-Dauphine University. While backpacking in Colombia, he discovered the beautiful fields of coffee trees and decided to work for the exciting sector. A lifelong addiction to the holy bean juice finally made him join the Sourcing and Sales team.
While originally from Lille, Jad has spent some times in many French cities.
His main focus is the French clients which he loves. Indeed, visiting roasters and coffee shops has been one his favorite activities. Providing every client with the right coffee is his ultimate goal. Additionally, Jad is very proud to be involved in a company who put sustainability at the core of its activity.